BRANDING DESIGN
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GEN BOARD CAFE'S BRANDING DESIGN
Coporate Identity System
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Industry:
Cafe
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Client Name:
Gen Board Cafe
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Created By:
SignCotive Team
Project Details:
The main visual element in the logo is a stylized coffee cup with what appears to be a whale tail coming out of it. This imagery represents something unique and refreshing, symbolizing creativity and a welcoming atmosphere, much like what the café offers. Above the coffee cup, we included an icon resembling a board game piece, tying in the "Board" element of the café's name.
We chose turquoise and peach tones to create a vibrant yet calming effect, making the design both inviting and visually appealing. The brown color used in the text and some of the icons represents warmth and the connection to coffee, reinforcing the café's central theme
We selected bold, modern typography, with "GEN BOARD" prominently displayed. The board game piece incorporated as the "O" in "BOARD" adds a creative touch, directly linking the brand identity to its purpose as a café that might feature board games. The smaller “CAFE” text succinctly indicates the type of establishment.
The pink and turquoise wing-like shapes we added around the central design infuse a dynamic, playful vibe, hinting at energy, fun, or the social aspect of the café. The layered rectangular background elements provide depth and structure, making the logo more visually striking.
Through our branding design, we aimed to communicate a sense of community, creativity, and enjoyment, presenting the café as a place where people can come together to relax, play games, and enjoy good coffee.
Social Media Post
Overall, our design for the logo and branding of "Gen Board Café" effectively creates a distinctive and inviting brand identity, perfectly aligned with the café's theme and target audience.
